Web Development · Lumina · 2024
Designed, copywrote, and shipped a high-converting editorial site for a creative studio — from blank Figma to launched, in three weeks.
Role
Solo design + engineer
Timeline
21 days
Year
2024
Track
Web Dev
— Outcomes
0.8s
Largest contentful paint
+58%
Demo bookings
21d
Concept to launch
100
Lighthouse perf
Stack & methods —
FigmaTanStack StartTailwind v4Cloudflare— Case study
Read time ≈ 4 min
/ 01
Lumina, a five-person creative studio, was losing high-intent leads to a tired site that couldn't tell their story or qualify visitors.
/ 02
Discovery calls with the founder and their two largest clients, mapped the conversion funnel, then designed copy-first.
/ 03
Launched in 21 days with Lighthouse 100s. Demo bookings up 58% in the first month.
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