Web Development · Ether · 2023
Rewrote the entire site narrative and rebuilt the funnel for a fintech startup ahead of their seed announcement.
Role
Solo design + engineer
Timeline
4 weeks
Year
2023
Track
Web Dev
— Outcomes
3.1x
Demo bookings
+212%
Organic traffic 90d
1.2s
LCP
27
Indexed pages
Stack & methods —
WebflowPlausibleLoops— Case study
Read time ≈ 4 min
/ 01
Ether was about to announce their seed round and needed a site that did the qualification work for them.
/ 02
Rewrote the narrative top-to-bottom around their highest-converting persona.
/ 03
Demo bookings tripled. Organic traffic up 212% in 90 days.
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