Index 003 · Services
Twocrafts,
one operator.
Engagements are scoped to outcomes, not hours. Pick a track to see the process — or combine both for end-to-end product launches.
Track 01
Web
Development.
End-to-end. From understanding your user to publishing a site that converts. I design, copywrite, and build — so you ship one cohesive thing.
Best for: Founders, studios, B2B SaaS
Timeline: 2–6 weeks
Deliverable: Live, conversion-ready site
Understand
Discovery calls, user interviews, audit of what exists. We define the outcome before we touch a pixel.
Design
Wireframes to high-fidelity. Pages built around conversion intent, not just aesthetics.
Copywrite
Every line of copy on every page. Positioning, value props, CTAs, microcopy. Written by me, not pasted in.
Build
Modern, performant stack. SEO, analytics, accessibility, motion — wired in from day one.
Launch
Deploy, QA, monitor. Plus a 14-day post-launch window to refine based on real user signals.
Track 02
AI Product
Management.
For SaaS and tech startups building AI-native products. I plug into your team to find market fit and own the launch arc — discovery through growth.
Best for: Seed → Series A AI startups
Timeline: 1–3 month sprints
Deliverable: Validated product + funnel
Problem discovery
Interviews with users and stakeholders. Jobs-to-be-done mapping. We isolate the real problem worth solving.
Market & UI/UX research
Competitive scan, user research, and journey mapping. Insights become artifacts the team can build from.
Wireframe & prototype
Low-fi to clickable prototype. AI patterns embedded thoughtfully — chat, generation, agents — where they earn their weight.
A/B test
Hypotheses, instrumentation, experiments. Decisions backed by data, not vibes.
Growth funnel strategy
Activation, retention, monetization. We pick the lever, ship the change, measure the impact.
Combined engagements
Need both? Let's talk.
Most founders need a strategist and a builder. I'm both. Reach out and we'll scope the right shape for what you're trying to ship.